Creating Nostalgic Advertising Based on the Reminiscence Bump: Emotional Response and Purchase Intent

Talk by Ilyoung Ju, Bowling Green State University aarhusuniversity.zoom. us/j/68339801642

15.02.2021 | Anna Stückler Jeppesen

Dato tor 18 mar
Tid 15:00 16:00
Sted
Forelæsning / foredrag